Hearing loss affects around 10 million people in the UK. The majority of hearing loss is age related and is generally the result of deterioration of the inner ear.
Hearing loss usually affects high-pitched sounds first and leads to voices appearing muffled or unclear.
People lead more active lives and are working longer than previously and therefore are less accepting of restrictions to their lifestyle. As a result people are seeking help with their hearing earlier and earlier. Research has shown that the sooner you seek help with your hearing, the better the outcome.